Amy and her team have worked with us to conduct the best possible campaigns and it shows in their ROI just how great this partnership is.Looking for fun things to do in Charleston?Ĭharleston doesn’t hold the official title of South Carolina’s capital, but in the eyes of its residents - and the 7.3 million excited tourists who visit each year - the waterfront city is the undisputed heart of the state’s history, entertainment, and art. Our monthly meetings have allowed us to become truly valuable partners. “It has been an absolute pleasure working with Visit North Charleston. The return on our investment has been monumental and we are a proud supporter of Advance Travel & Tourism.” – Amy Heath, Director of Tourism, Visit North Charleston We have always felt that they had our best interest in mind when crafting our campaigns. The team at Advance has met and exceeded our expectations from a product and customer service standpoint. “From day one, when we met Jacque and the Advance Travel team we knew that this partnership was a match made in heaven. Tennessee: +1,120% Users and 53 Visitor Guide Requests.Georgia: +221% Users and 184 Visitor Guide Requests.South Carolina: +99% Users and 103 Visitor Guide Requests.North Carolina: +130% users and 217 visitor guide requests.Charlotte: +245% users and +19% session duration.Overall users to the site up 125% YOY, pages per session up 37%.Paid search became the top source of traffic for the site with over 700 visitor guide requests and 200+ hotel pageviews (while not targeting hotel keywords).More than 1.5 million display and video ad impressions delivered across multiple platforms.
Through constant monitoring, ongoing campaign optimization, and regular face-to-face meetings to discuss campaign performance and evolving short-term and long-term goals, Advance Travel & Tourism was able to help North Charleston generate awareness and create interest for potential visitors. Since social media channels are a platform where travelers share their experiences and show support for destinations they enjoy, the campaign utilized paid social to engage with travelers and build Visit North Charleston’s referral base.Īdvance Travel & Tourism managed Visit North Charleston’s Facebook ad account with the goal to grow and engage their audience at the lowest costs possible.
Top performing keywords with an average session duration of over 1:30 included: This ongoing optimization process resulted in major increases in inbound web traffic, hotel stay pageviews and visitor guide requests. Target markets included South Carolina, Georgia, North Carolina, Tennessee and Alabama.Īdvance Travel & Tourism closely tracked performance indicators such as goal completions, session duration and overall quality of site traffic and optimized the campaign accordingly. To support the objective of increasing brand awareness in key markets, Youtube’s Trueview ad platform was used to visually present Visit North Charleston’s message to potential visitors.Īdvance Travel & Tourism launched a search engine marketing campaign across the top search engines: Google, Bing, and Yahoo! to increase Visit North Charleston’s visibility in search results and increase visitor guide requests as users look for travel information related to Charleston, North Charleston and South Carolina. The Advance Travel & Tourism team deployed a behaviorally-targeted geofence campaign with the main goal of increasing reach among affluent and trendy families and millennials in the Charlotte, NC area.
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